Each team on FanFolio has a stock price driven by the market's expectation of its finishing position. If you spot a team the market is undervaluing, buy it. If you think a favorite is overpriced, sell or short it.
Pick a league or tournament, browse the standings, and open a team's stock page. You will see its current market price, recent price movement, and where it sits in the table. If you think the team will finish higher than its current price implies, you buy. If the market has it too high, you sell.
Trades execute against other users on the order book. There is no house taking the other side — the price is set by supply and demand from the community. As results come in and the standings shift, prices move and new opportunities open up.
Here is an illustrative example: you buy one share for 8 FanCoins. If it later sells for 9 FanCoins, the difference is 1 FanCoin before any applicable costs. If it settles at 6 FanCoins, the difference is a loss of 2 FanCoins. These are example values, not live prices or promised results.
The same trade can look different as results arrive. Compare the current price with the payout schedule and your expectations, and remember that a sell order needs a buyer before you can exit.